I spearheaded the creation of a groundbreaking Augmented Reality (AR) project for Ignite2X, culminating in a captivating 'Holiday Card' eblast sent to clients. Collaborating closely with the Creative Director and an animator vendor, I played a pivotal role in transforming this concept into an interactive experience. My responsibilities encompassed ideation, requirement definition, AR framework development, interactive coding, and refinement of the code used for elements like the snowfall effect and other dynamic animations, complemented by an engaging audio experience.
